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Digital Data. Good Advice.

How we help

We help senior decision makers use digital data to test hypotheses and shape long-term strategy. We work with Investors (VC, PE, M&A), Policy Makers, and Boards who want

to best use their time and resources to create change.

 

We provide solutions based on over twenty years of technical and commercial expertise, deep knowledge of human behaviour, and our experience in a range of data platforms. 

We capture and analyse what is being searched for, talked about, and shared online, to provide insights including:

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  • What matters to people & how is this changing, 

  • Who key competitors are & who is shaping the market,

  • What your strategic & investment opportunities are.


We measure three main types of digital signals:

Demand

  • Interest levels

  • Growth rates

Perceptions

  • Themes

  • Sentiment

Competition

  • Discoverability

  • Uniqueness

Our Solutions

Sector Reporting & Mapping

We track digital signals for a range of investment and public sector categories. Our reporting covers digital metrics that monitor trends, map competitors & opportunities, all accompanied by expert analysis and actionable insights.

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Bespoke Advice

We use our hypotheses led-approach to formulate critical questions that are then tested with digital data. This enables you to validate your assumptions and find new opportunities, whether you are looking to invest in white spaces, explore forces shaping public debate, or to understand the digital positioning and influence of a company, organisation, or opinion leader.

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